Stan James, an international online casino operator, has announced the company’s 5-year sponsorship deal with one of the biggest sports club in the industry, The Jockey Club. The partnership of the two parties will be showcased in the Cheltenham Festival with the Stan James Champion Hurdle. Sponsorship deals with sports club are a common event for the online casinos and throughout the betting industry. And just like any sponsorship deals, the relationship is mutual, with The Jockey Club giving popularity to Stan James and Stan James giving sponsorship money to the sports club.

Racing for Change, an initiative by The Jockey Club, will benefit from the sponsorship the most. The project is aimed at modernizing the racing industry to make it more appealing to the greater public. The deal is speculated to be worth six digits and The Jockey Club has all the reason in the world to be delighted with the mutual deal. Smurfit Kappa was the previous sponsor of the Champion Hurdle but the new contract will ensure 5 years of continuous partnership between the organization and the online casino company. The deal includes sponsorship for The Jockey Club’s Newcastle, Cheltenham and Haydock. Chief executive for Stan James online casinos, Denis Kelly, said that the company is delighted to support the sports club for five years and that they have always been looking forward to support racing through the sponsorship of major events like the Stan James Champion Hurdle.

Kelly added that the two companies share the same goals for the industry and, through The Jockey Club’s Racing for Change project, they are expecting to attract the public’s attention and get them into racing. The spokesman for The Jockey Club thanked the online casino company for supporting the most important races of the season.

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